Session - 6 - Homework exercises

Session06 - exercises

Aalborg Cykelby (Aalborg - The cycling city)

Aalborg Kommune (Municipal District of Aalborg) will start a campaign with the title Aalborg Cykelby (Aalborg - The cycling city). The purpose of the campaign is to encourage citizens to cycle, inform about safety and to draw attention to all initiatives regarding infrastructure for cyclists.
Aalborg Kommune would like advise regarding the different possibilities promoting this campaign using different media. The target audience are citizens that can ride a bike – young and old. Cycling to and from work and school should have special attention.
Describe you ideas on how to solve this case using the theories of remediation and cross-media. Off course you have to justify your choices. I would like to see mockups/scetches/prototype.

Duration: 6 lessons.